It doesn’t fully stink yet but something’s not right. It can be lingering in the background or a full-blown pong. You can try all manner of things to mask the odour, but in the end, it doesn’t go away until you eliminate the problem.
This is the same for any business that does not manage its brand reputation properly.
You might be the best in the world at what you do (and we’re sure you are), but if you don’t look or act in the correct way, your customers are taking one whiff and moving on. So the way you look, sound, speak (and smell sometimes) are important.
If we’re honest, all businesses have a smell. It can be anything from lack of inbound sales, the competition is running away with it, or your staff don’t communicate with each other.
The solution can be simple, from your tone of voice, to the way your website looks, your brand being a little dated, to people just not knowing you exist.
It’s a silly, fruit-based metaphor, yes, but at Blumilk our expert team of designers, strategists, brand specialists, and web developers have been solving creative problems and finding that Manky Old Lemon for more than 20 years.
We are offering free brand reputation audits to all businesses so we can find your lemon.